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Rhetorical appeals video
Ethical Appeal (Ethos)
well-informed about a topic
sincere and honest
humane and considerate
understand the audience's concerns and possible objections
Emotional Appeal (Pathos)
uses diction and imagery to create a bond with the audience
appeals to idealism, beauty, humor, nostalgia, pity, and other emotions
Logical Appeal (Logos)
strong, clear valid claims
strong evidence (facts, statistics, personal experience, expert authority, interviews, observations, anecdotes)
acknowledges opposition